Challenge: Respond to a period of elevated hatred on the University of Oregon campus.
Approach: The Golden Rule: Treat others the way you want to be treated. A rule we are taught at a young age yet somehow we forget as we get older.
Idea: Every person has the ability and the responsibility to make the world better.
While everyone on the team contributed in multiple ways, I along with my friend, Turner Maxwell, created the logo for the campaign.
This was made possible by a group of outstanding like-minded people and our fearless leader, Tom McDonnell. I am so fortunate to have been able to work with them.
Agency: Allen Hall Advertising