Challenge: Respond to a period of elevated hatred on the University of Oregon campus.
Approach: The Golden Rule: Treat others the way you want to be treated. A rule we are taught at a young age yet somehow we forget as we get older.
Idea: Every person has the ability and the responsibility to make the world better.
This campaign made the 2018 Young Ones Finalist List for Design for Good.
This was made possible by a group of outstanding like-minded people and our fearless leader, Tom McDonnell. I am so fortunate to have been able to work with them.
Agency: Allen Hall Advertising