Challenge: Develop a refreshing campaign for Unisom sleeping tablets.
Approach: Everyone has struggled to fall asleep at one point in their lives. Restlessness is caused by the numerous thoughts on the looming day ahead.
Idea: Fight the silent battle. You lay there in the darkness with millions of thoughts running through your head yet you are unable to fall asleep. This is what we refer to as the silent battle. With Unisom you can once again find serenity and peace for the busy day ahead.